Google Ads · Search, display & shopping

Google Ads that put you in front of buyers right now.

Appear at the top of Google when people search for what you sell, and pay only when they click.

Search & displayConversion trackingWeekly optimisation
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Ad · Competitor Onecompetitorone.com
Ad · Competitor Twocompetitortwo.com
Directory Listingbestlocal.com
Competitor Threecompetitorthree.com
Ad · Your Brandyourbrand.com · Get a free quoteTop spot
Clicks

Illustrative demo

Simple version

How a Google ad turns a search into a lead

You pay when a real buyer clicks.

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SearchCustomer types a need
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Your adShown at the top
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ClickVisitor arrives
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Landing pageOffer and form
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LeadCall or enquiry
What we do for you

Six jobs, watch each one happen

Tap a step or just watch. Each animation shows the work we do.

Your journey

What 6 months of google ads (ppc) looks like

Week 1Campaigns liveMonth 1Data and first leadsMonth 3Cost per lead fallsMonth 6Scaling winners

Illustrative journey. Actual results depend on competition, budget and content.

How we work

Our google ads (ppc) process in five steps

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01/

Research

Keywords and rivals

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02/

Build

Campaigns and tracking

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03/

Launch

Go live with controls

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04/

Optimise

Bids and queries

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05/

Report

Spend and leads

Pricing

Google Ads (PPC) packages

Pick a plan, tap Enquire and continue on WhatsApp. We receive your package and details instantly.

PlanKeywordsCampaignsAccount reviewPriceEnquire
StarterUp to 20SearchMonthly$199/mo
GrowthMost popularUp to 60Search + remarketingBi-weekly$399/mo
ScaleUnlimitedSearch, display, shoppingWeekly$699/mo
FeatureStarterGrowthScale
Campaign scope
KeywordsUp to 20Up to 60Unlimited
Search campaigns13Unlimited
Remarketing—✓✓
Display and shopping——✓
Optimisation
Conversion tracking✓✓✓
Negative keyword management✓✓✓
A/B ad testing—✓✓
Landing page advice—✓✓
Reporting
Monthly report✓✓✓
Account reviewMonthlyBi-weeklyWeekly
Get started
  • Ad spend is paid directly to Google.
  • Pricing is indicative and confirmed after a free audit.
Learn more

Google Ads management company: search, display, shopping and remarketing

Google Ads places your business at the top of results the moment someone searches for what you sell, and you pay when they click. Xpecto builds campaigns around buying keywords, tracks every call and form, and trims wasted spend each week so more of your budget reaches real customers.

What our Google Ads management covers

Keyword research and negative keywords, search campaigns with tightly themed ad groups, display and remarketing, shopping campaigns for ecommerce, YouTube ads, conversion and call tracking, landing page advice and clear monthly reports.

Google Ads and SEO: use both

Paid search gives you leads now while SEO services builds free rankings for the long term. Add AI SEO services so AI tools also recommend you, and use Meta Ads management and social media marketing to reach people before they search.

Tracking leads from first click to sale

Send callers and form fills into Xpecto CRM, answer chats instantly with WhatsApp marketing through Xpecto Connect, and let Xpecto AI Chatbot handle common questions. Landing pages hosted on Xpecto Hosting load faster, which improves quality scores and conversion rates.

How quickly can Google Ads go live?

Usually within five to seven working days after account access. You always own the ad account. Book a free consultation to review your keywords and budget.

FAQ

Google Ads (PPC) questions, answered

Usually within 5 to 7 working days after access.

You do.

No, it is billed by Google.

Yes, with call and form conversion tracking.

Yes, in the Scale plan.

By cost per lead and return on ad spend.
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