Meta ads that turn scrolling into sales.
We set up tracking, target the right people, test creatives and optimise every week around your cost per lead.
Illustrative demo
How a Meta ad turns into a customer
We improve every step of this path.
Six jobs, watch each one happen
Tap a step or just watch. Each animation shows the work we do.
- Pixel installed
- Events mapped
- Conversions API
- Domain verified
- Lead form tested
What 6 months of meta ads (facebook & instagram) looks like
Illustrative journey. Actual results depend on competition, budget and content.
Our meta ads (facebook & instagram) process in five steps
Discover
Goals, offer, margins
Set up
Pixel and account
Launch
Test audiences, creatives
Optimise
Scale winners
Report
Cost per lead and ROAS
Meta Ads (Facebook & Instagram) packages
Pick a plan, tap Enquire and continue on WhatsApp. We receive your package and details instantly.
| Plan | Campaigns | Creatives / month | Retargeting | Price | Enquire |
|---|---|---|---|---|---|
| Starter | 2 | 4 | — | $199/mo | |
| GrowthMost popular | 3 | 10 | ✓ | $399/mo | |
| Scale | Unlimited | 20 | ✓ | $699/mo |
| Feature | Starter | Growth | Scale |
|---|---|---|---|
| Setup and strategy | |||
| Ad accounts | 1 | 1 | Multiple |
| Pixel and event setup | ✓ | ✓ | ✓ |
| Audience research | ✓ | ✓ | ✓ |
| Campaigns | |||
| Active campaigns | 2 | 3 | Unlimited |
| Retargeting funnel | — | ✓ | ✓ |
| Catalogue and dynamic ads | — | — | ✓ |
| Creative | |||
| Creatives per month | 4 | 10 | 20 |
| Copy and A/B testing | ✓ | ✓ | ✓ |
| Reporting and support | |||
| Monthly report | ✓ | ✓ | ✓ |
| Strategy calls | Monthly | Bi-weekly | Weekly |
| Get started | |||
- Ad spend is paid directly to Meta and billed separately.
- Payments are in advance. Pricing is indicative and confirmed after a free audit.
Meta Ads agency: Facebook and Instagram advertising that generates leads
Meta Ads put your offer in front of precisely targeted people on Facebook, Instagram, Messenger and WhatsApp. Xpecto manages the whole funnel: tracking setup, audiences, creatives, budgets and weekly optimisation, then reports the cost per lead, not vanity metrics.
What Meta Ads management includes
We install the Meta pixel and conversions API, build core, custom and lookalike audiences, test several creatives and headlines, run lead, sales and click-to-WhatsApp campaigns, and use retargeting to bring back visitors who did not convert. Budgets move weekly from weak ads to strong ones.
Meta Ads, search and social together
Paid social finds people before they search. Combine it with Google Ads management to capture them when they do, build credibility with social media marketing, and earn free traffic through SEO services and AI SEO services. Ads that open a WhatsApp chat work especially well with WhatsApp marketing.
Turn clicks into customers faster
Reply instantly through Xpecto Connect, qualify leads automatically with Xpecto AI Chatbot, and follow up from Xpecto CRM. A fast, secure landing page on Xpecto Hosting and clean tracking from Xpecto IT Solutions lift conversion rates further.
How much budget do I need?
It depends on your market and goals. We recommend a test budget after reviewing your industry, then scale what works. Ad spend is paid directly to Meta. Book a free consultation and we will suggest a plan.